Search Engine Optimisation - Content is King
Written by Tim on Wednesday, January 23rd, 2008 in SEO, Technology, The Internet.
Today we are lucky to have a guest Author, see below for contact info:
Search engines build their indices and rank sites based on keywords and, more specifically, keyphrases. People are getting more sophisticated about using search engines and have learned to be clever about the search terms they use. These days, search terms tend to be very focused and consist of phrases rather than words.
So, how often these phrases and the words within them appear in relation to other words and where they are placed on a web page will have an effect - there’s no denying that. We have established that taking SEO to an extreme where it destroys the English language is not the way to write good website copy. But SEO is important and cannot be forgotten when writing for the web. (more…)